
ABOUT US
TRACEVAL Consulting
Evidence that drives high-impact decisions
Consulting firm based in Bogotá D.C., Colombia. Our purpose is to strengthen capabilities to transform evidence into better decisions, generate impact, and promote sustainable change.

ABOUT US
Our Mission
CORPORATE PURPOSE
We support public, private, and international cooperation organizations in the design, monitoring, and evaluation of policies, programs, and projects, through methodological rigor, evidence, and capacity building.
TRACEVAL Consulting provides consulting and institutional strengthening services in public policy, monitoring, evaluation and learning, data analytics, applied innovation, and training. Our purpose is to strengthen capabilities to transform evidence into better decisions, generate impact, and promote sustainable change.
AREAS OF WORK
Technical capabilities at the service of better decisions
Our experience includes supporting public, private, and international cooperation organizations in four complementary areas.
01
Public policies
Apoyo técnico en el diseño y la formulación de políticas, programas y proyectos basados en evidencia.
02
Monitoring and evaluation
Monitoring and evaluation systems with methodological rigor to assess results and impact.
03
Analytics and innovation
Data analysis and applied innovation to transform information into timely decisions.
04
Learning and training
Fortalecimiento de capacidades y gestión del aprendizaje para promover cambios sostenibles.
FOUNDERS AND LEADERSHIP
Our founders
TRACEVAL Consulting was founded in Bogotá in 2026 by Jeff Vargas González and Luisa Fernanda Esteban Ruiz. Working alongside them is a network of specialists and partner organizations in various countries, who join each project according to its requirements.

CO-FOUNDER · GENERAL DIRECTOR
Jeff Vargas González
Economist and Master in Public Policy from the Universidad de los Andes, with over ten years of experience in public policy evaluation and quantitative analysis. At the National Planning Department, they led the National Evaluation Agenda in various sectors with a territorial focus, and directed impact, mixed-methods, and theory-based evaluations. They are a university professor at various institutions and an executive instructor in programs for the UNDP, OAS, CLAD, and IDB. At TRACEVAL, they direct the firm and its evaluation services, monitoring systems, and evidence use.

CO-FOUNDER · Director of monitoring, evaluation and learning
Luisa Fernanda Esteban Ruiz
Economist and Master in Public Policy from the Universidad de los Andes, with over ten years of experience in monitoring and evaluation of public policies. At the National Planning Department, she led the monitoring of commitments of the National Development Plan, prior consultation with ethnic groups for the 2022-2026 NDP, and the monitoring of judicial rulings and special affairs, designing indicators and compliance frameworks. She also promoted the territorialization of information systems, coordinating national and territorial entities. At TRACEVAL, she directs the MEL practice, with an emphasis on results frameworks, indicators, evaluation design, and the use of evidence in decision-making.
Team and partners
A network of specialists in various countries
In addition to the founding team, we work with specialists and partner organizations that join each project. This way, each team combines technical rigor with knowledge of the local context.
Areas of expertise
Impact assessment
Data science
Behavioral sciences
Public policy
Statistics and sampling
Team training